When most sellers think of online B2B marketplaces, they naturally gravitate towards highly competitive categories like electronics, fabrics, or personal care. But while these are undoubtedly high-volume sectors, they also come with stiff competition and price pressure. What often goes unnoticed are the less populated categories-the quiet corners of platforms like EverSabz-that present hidden yet high-potential opportunities for forward-thinking sellers.

In this blog, we’ll explore some of the most underserved categories on EverSabz and explain why now is the perfect time for sellers to seize the first-mover advantage.

Why You Should Care About Underserved Categories

If you're a manufacturer or wholesaler looking to stand out online, entering a saturated category means spending more on marketing and waiting longer for traction. On the other hand, launching your offerings in low-competition categories can yield faster visibility, better response rates, and long-term positioning as a category leader.

EverSabz categorises listings across a wide array of sectors-from textiles to technology, beauty to books. However, not all of them are equally active. Based on a recent scan of the EverSabz category list, several high-interest sectors currently have zero or very few ads posted-a signal that opportunity is wide open.

The Untapped Categories on EverSabz (as of June 2025)

1. Weddings

Currently, there are no active listings in the Weddings category. The wedding industry remains a major economic sector, and this is a striking gap. Vendors offering decor services, invitation printing, catering, event management, makeup artists, or entertainment services could dominate this space early with minimal effort.

If you're in the business of wedding supplies or services, this is your invitation to list your offering. Use this opportunity to position yourself as the go-to brand in your region.

2. Real Estate

Another zero-listing surprise. Whether you’re a property developer, broker, or rental agency, there’s no current competition in the EverSabz Real Estate section. With the growing preference for digital platforms to explore commercial and residential properties, listing your offerings online is essential.

You could even link to a WhatsApp business number or your office's Google Maps location for direct buyer inquiries. If you have residential plots, commercial spaces, or investment properties available, this is the right time to post a real estate listing.

3. Tutoring & Educational Services

Despite the rise of hybrid learning models, tutoring services, children’s books, and even online course materials are underrepresented on the platform. Parents and learners are increasingly turning to digital platforms for personalised educational support.

If you run a tuition service, offer academic coaching, or have educational kits or digital resources to sell, you can easily stand out here. Consider combining services-for example, tutoring plus downloadable study guides.

4. Shoes & Footwear

While fashion categories like clothing and jewellery are bustling, footwear remains largely empty. If you're a manufacturer of school shoes, sandals, casual footwear, or work boots, EverSabz gives you a direct channel to reach retailers and bulk buyers.

Add detailed specs (e.g., sole material, available sizes, bulk rates), and make use of the platform’s Verified Seller Badge to build credibility.

5. Kitchenware & Utensils

From cookware to storage containers, demand for durable, affordable kitchen items remains strong. Yet this category is almost empty on EverSabz. Sellers in this domain often thrive in traditional retail settings-but now is the time to bring that inventory online.

Bonus tip: Pair kitchenware with hospitality or restaurant supplies to widen your reach.

How to Seize the Opportunity

If you’re convinced these categories hold potential-and they truly do-here’s how to act:

1. Start with a High-Quality Listing

A clear product name, high-resolution images, pricing details, and minimum order quantity (MOQ) help build buyer trust. For service categories, describe your scope in detail-what’s included, locations served, and expected turnaround time.

2. Leverage SEO-Optimised Titles

Use search-friendly, specific phrases like:

• “Custom Printed Wedding Cards Online”
• “Commercial Properties Available for Lease”
• “Maths Tutoring Services for Secondary School Students”

This helps your listing surface on both EverSabz search and Google.

3. Get Verified

Apply for the Verified Seller status to improve your credibility and search ranking within the platform. Verified sellers are prioritized in category listings and are more likely to be contacted by serious buyers.

4. Promote Your Listing Off-Platform

Once your listing is live, share it across Facebook groups, WhatsApp business lists, Instagram, and Google Business Profiles. Early visibility can drive organic traffic and improve your standing in search results.

Final Thoughts

Most sellers spend time competing in crowded markets. But the smarter path-especially on a growing platform like EverSabz-is to become a category pioneer. The listings are open. The audience is growing. And the competition is minimal. Whether you’re in real estate, education, wedding services, or manufacturing, now is the perfect time to expand your reach online by targeting underserved, high-potential categories.

EverSabz is not just a marketplace; it’s a platform designed to reward early action. Don’t wait for the crowd-be the first to lead it.